नमस्कार
I'm Nitin. I build automation products from Pune.
Founder and director of InfiWebs, a bootstrapped software company. I make FlowMattic — workflow automation for WordPress with more than 900 integrations — and a growing shelf of products, built and shipped by our team of six.
Products
Eight products, all shipped with love
- Integrations
- 25 → ~900
- Active websites
- 14,000+
- Since
- 2021
- Competes with
- Zapier · Make · n8n
The journey
Today → 2013
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Today
InfiWebs, a multi-product company
FlowMattic, GetMCP, FormCanyon, NotifyKit, FlowTick, InfiDesk, InfiTrack and TypeMasti — built and shipped by our team of six.
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GetMCP
Launched GetMCP, which turns any API into AI-native MCP tools. The same problem FlowMattic solves for apps, aimed at agents.
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TypeMasti
Shipped a typing and learning PWA for my five-year-old son. Not a business, just the most demanding user I have.
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FlowMattic
I bet everything on my dream project. FlowMattic launched with just 25 integrations; today it is the most feature-rich automation plugin for WordPress — more than 900 integrations, running on more than 14,000 websites for thousands of users worldwide.
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2018–2021
Codeable certified expert
Certified in August 2018, then full-time: 200+ projects at a 5-star average. Three years of client work is the fastest way to learn what people actually need automated.
- 200+ projects
- 5★ average
- Certified Aug 2018
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2016–2018
ThemeFusion — senior WordPress developer
Two years on Avada, the best-selling WordPress theme in the world at the time, building Fusion Builder add-ons and APIs. Millions of sites will find your edge cases for you.
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InfiWebs is born
A friend in Israel asked me for one custom plugin; it worked so well that he told me to sell it on CodeCanyon. My first approved plugin as an Envato author was Sortable Post Grid and Taxonomy Filter. One favour for a friend turned into a company.
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2013–2016
Brainstorm Force — where it all started
The first company of my career, and where I learnt the craft. My first plugin ever, All in One Schema Rich Snippets, ended up running on hundreds of thousands of WordPress sites. Promoted to senior web developer, I built Ultimate Addons for WPBakery Page Builder — the first add-on of its kind — and ConvertPlus.
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Development is our core. We fight for it every day.
For over ten years, we've been building products the hard way — writing, breaking, and rewriting until they feel right. We're a team of six at InfiWebs, working days and nights to live our dream, and it shows in everything we ship. AI has recently joined our toolbox; the craft was always ours.
- Ten years of shipping. Every product built in-house, from scratch.
- We sweat the details — design, performance, and the words on the button.
- Nothing ships until we'd happily use it ourselves.
- Small team, big dreams — and the discipline to ship them.
“I believe that coding in WordPress is really like poetry!”
Me, on this website, in 2019. Still true.
Where to find me
I hang out where builders do — say hi, follow along, or just watch what ships next.